On my bookmark toolbar, even before Facebook and Twitter, is Flickr. Maybe it’s personal preference, my line of work, or specific interests, but I love looking at pretty things. It’s my go to site for ideas and inspiration for not just artistic ventures, but essays, entrepreneurial ideas, and project concepts. Like many, I’m a visual learner & thinker, and I think pictures often can say a lot more a lot faster and have the capability to be more engaging for your audience.
So, naturally Flickr is a tool that can be used for marketing either yourself or your small business, if done correctly!
The Flickr community, filled with creative and artistic people, are very sensitive to users who abuse community guidelines and while they might not tattle-tell on you to flickr moderators, they certainly won’t take nicely to your postings or be inspired to comment or look at your website if they feel you aren’t sincere in your posts.
Here is a practical list of DOs and DON’Ts to best utilize Flickr:
1. DO: Use your website URL as your Flickr screen name/handle.
People who find your photos and enjoy what your posting will appreciate this when it they want to see what else you’re doing and find further inspiration or communicate on similar interests. Also, since each photo will be shown with the screen name in the corner, Flickr members will be more likely to visit a site when they’ve seen the URL repeatedly.
2. DO: Make your profile information about your business. Include your full name, a brief description about your business, your website’s URL, and other contact info (just don’t over do it.) Also, your “buddy icon” should be either a professional picture of yourself or your company logo.
3. DON’T: Spam.
If there’s one way to turn off the Flickr community, this is it. One of the benefits of Flickr is that it provides an excellent opportunity for people to see the personality of a business and the people behind it. Don’t abuse it by over-doing your advertising. Being genuine is the best way to gain credibility on Flickr. Subtlety is key when using Flickr to market yourself.
An Extreme Example of Spam